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Janelle Hammerstrom
  • Work
  • Logo Roundup
  • Illustration
  • About Janelle

Wood Family Spirits Brand & Packaging Design

BRANDING | LOGO DESIGN | PACKAGING DESIGN

This new spirits brand was born in the beautiful Columbia River Gorge and is greatly inspired by the Wood family’s heritage and a love for Oregon and the Pacific Northwest as a whole.

CLIENT: Wood Family Spirits

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

ADDITIONAL CREDITS: Branding & Label Design by Janelle Hammerstrom; Photography by Emily Triggs

Lighthouse Gin Custom Glass Design

CUSTOM GLASS DESIGN

This gin is inspired by the Cape Palliser Lighthouse at the southernmost remote tip of New Zealand’s North Island.

CLIENT: Lighthouse Distillery/Foley Family Wine

ART DIRECTION: Anne Gustafson

ADDITIONAL CREDITS: Branding & Label Design by IGNITE Beverage Branding; Custom bottle & closure design by Janelle Hammerstrom; Photography by Emily Triggs

AWARDS: Gold Medal Winner American Craft Spirits Association 2024 Packaging Awards

Wood Family Spirits Multnomah Falls Lodge Centennial Bourbon Design

ILLUSTRATION | LOGO DESIGN | PACKAGING DESIGN

Wood Family Spirits and Multnomah Falls Lodge collaborated to release this special bourbon commemorating the lodge’s 100th anniversary. The label features a hand-made scratchboard illustration of the lodge and falls.

CLIENT: Wood Family Spirits

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

ADDITIONAL CREDITS: Illustration, Branding & Label Design by Janelle Hammerstrom; Photo by Janelle Hammerstrom

Big Bottom Distilling Brand & Label Design

Part Time Beverage Company Brand & Can Design

BRANDING | LOGO DESIGN | ILLUSTRATION | PACKAGING DESIGN

Modern interpretations of classic cocktails by a new RTD company based in Tulsa, Oklahoma. Each can features a wrap-around illustration inspired by the cocktail within.

CLIENT: Part Time Beverage Company, Tulsa, OK

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

ADDITIONAL CREDITS: Art Direction, Branding, Illustration for Club Special & Gin Rickey: Janelle Hammerstrom; Illustration & Production Design for Cape Cod: Greg Tuthill; Production Design: Kevin Egan

Dia De La Sirena Tequila Custom Glass Design

CUSTOM GLASS DESIGN

CLIENT: Dia De La Sirena Tequila

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

ADDITIONAL CREDITS: Branding & Label Design by IGNITE Beverage Branding; Custom bottle, box & closure design by Janelle Hammerstrom; Photography by Emily Triggs

W.P. Foley II Praedictum Whiskey

BRANDING | LOGO DESIGN | PACKAGING DESIGN

CLIENT: W.P. Foley II Praedictum Whiskey (Foley Family Wines)

ART DIRECTION: Anne Gustafson; IGNITE Beverage Branding

ADDITIONAL CREDITS: Branding & Label Design by Janelle Hammerstrom; Photography by Emily Triggs

Gold Crush Rum Cocktail Co. Brand & Can Design

BRANDING | LOGO DESIGN | PACKAGING DESIGN

CLIENT: Gold Crush Cocktails

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

ADDITIONAL CREDITS: Branding & Label Design by Janelle Hammerstrom

Volūm Clear Protein Brand & Can Design

Stintino Sparkling Water Brand & Can Design

BRANDING | LOGO DESIGN | PACKAGING DESIGN

This luxury sparkling water captures the essence of the Italian Islands. A sophisticated, minimal design featuring white and blue evokes the sand, ocean and sky of the coastal landscapes.

CLIENT: Stintino Sparkling Water

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

ADDITIONAL CREDITS: Branding & Can Design: Janelle Hammerstrom

Espy House Spirits Brand, Label & Custom Bottle Design

BRANDING | LOGO DESIGN | CUSTOM GLASS DESIGN | ILLUSTRATION | PACKAGING DESIGN

CLIENT: Espy House Spirits, Bedford, PA

AWARDS: Gold, SIP Awards 2023

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

ADDITIONAL CREDITS: Illustration: Janelle Hammerstrom; Branding, Label & Custom Bottle Design: Janelle Hammerstrom

Paha Cider Co. Brand & Can Design

BRANDING | LOGO DESIGN | PACKAGING DESIGN

CLIENT: Paha Cider Co., Waverly, IA

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

ADDITIONAL CREDITS: Branding & Can Design by Janelle Hammerstrom

Dappled Tonic Water Brand & Can Design

LOGO DESIGN | BRANDING | PACKAGING DESIGN

CLIENT: Dappled Tonic Water

ART DIRECTION: High Proof Creative

Tekiah Spirits Brand & Label Design

BRANDING | LOGO DESIGN | ILLUSTRATION | PACKAGING DESIGN

CLIENT: Tekiah Spirits

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

ADDITIONAL CREDITS: Illustration: Janelle Hammerstrom; Branding & Label Design: Janelle Hammerstrom

Undammed Distilling Company Brand & Label Design

LOGO DESIGN | BRANDING | PACKAGING DESIGN

This distillery in Billings, Montana produces spirits in tribute to the Yellowstone River which, at 692 miles long, is the last major undammed river in the lower 48 states. The letterforms of the logo flow together in beautiful ligatures, and the movement of a river is emphasized with the wave-like shapes beneath the letters. The eagle icon is formed from a single flowing line.

A portion of every liquor sale goes toward Yellowstone River conservation. To communicate this message, I created a badge featuring a stylized representation of the iconic Lower Falls framed in a “U” shape.

CLIENT: Undammed Distilling Company, Billings, MT

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

ADDITIONAL CREDITS: Branding & Label Design: Janelle Hammerstrom; Quote from Wendell Berry used with permission

Eboni Major & Dread River Collaboration Label

LABEL DESIGN

I was asked to design the label for Master Blender Eboni Major’s Master Series release with Dread River Distilling Company.

CLIENT: Eboni Major

AWARDS: Double Gold, John Barleycorn Awards 2023

ART DIRECTION: Karen Locke, High-Proof Creative

ADDITIONAL CREDITS: Photography: Ellie McKenzie; Brand Assets from Dread River Distilling Company

Bitcoin Bourbon

CUSTOM GLASS DESIGN | BRANDING | PACKAGING DESIGN

Classic-meets-modern in this fully custom bottle design for Bitcoin Bourbon, the flagship product from Defi Spirits.

CLIENT: DEFI Spirits

AWARDS: Double Gold, John Barleycorn Awards 2022

ART DIRECTION: Dave Bourne, IGNITE Beverage Branding

Garage Brewing

It’s Five O’Clock Somewhere

BRANDING | LOGO DESIGN | PACKAGING DESIGN

This is a beer brand celebrating everyone who works hard and takes pride in what they do. Most of all though, it’s a beer for beer lovers. Inspired by classic brewery branding and casual garage drinking, striking color combinations and modern touches elevate the craft behind this brand. 

This is a fictional brand created entirely by me.

Fizz Magazine

All Things Fermentation

LETTERING | TYPOGRAPHY | PAGE LAYOUT

This fictional lifestyle magazine caters to an upscale Pacific Northwest audience including foodies, DIY enthusiasts, and lovers of the fermentation arts. The design is bright, approachable, and friendly, with a strong use of nature themes and trendy colors. 

This is a fictional magazine created by me.

Killer Coffee

A Coffee Shop for the True-Crime Lover

This unique coffee shop hits the sweet spot between edgy and playful. It’s for the person always joking they’d “kill for their morning cup of Joe”, binges Netflix serial-killer specials, and always has a true-crime podcast playing. 

I received an honorable mention for this work in the Graphis New Talent Annual 2019 competition. 

Country Woodland Roots Band Playing Cards

A Uniquely Charming Deck of Cards

This entirely custom-illustrated and designed deck of playing cards features woodland animals (dressed in their finest!) playing various instruments that would be at home in a country roots band.

In September, 2018, I ran a successful Kickstarter campaign to have these decks printed. You can find that archived project page here. 

Hop Dash Board Game

Luck, Strategy, and Dive Bar Vibes

This funky, dive-bar-themed board game is full of strange and delightful details. A group of friends grabs beers at the bar, then races downstairs to the basement music venue with their sloshing glasses—trying not to spill! Hand-drawn illustrations and a rich, smokey color palette add to the beauty of this unique board game. 

Aubrey Beardsley Boutique Hotel

Art-Nouveau Decadence

This boutique hotel exudes vintage-inspired opulence in reference to its namesake—late 1800’s illustrator Aubrey Beardsley. From the over-the-top art nouveau lettering to the layered hand-drawn visual theme, this hotel and the bar inside—Bar Aubrey—are refined and decadent, while still encapsulating an aura of oddity. 

Strange Fragments Alphabet Book

Wonderful and Weird

This exploration of letter forms and celebration of character illustration is all about creativity. For A–Z, a whimsical character accompanies a beautiful swooshing letter form, with only a fragment of a story to set your imagination to play. The only thing these characters have in common is that they’re strange and lovingly rendered.

Wood Family Spirits Brand & Packaging Design

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Lighthouse Gin Custom Glass Design

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Wood Family Spirits Multnomah Falls Lodge Centennial Bourbon Design

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Big Bottom Distilling Brand & Label Design

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Part Time Beverage Company Brand & Can Design

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Dia De La Sirena Tequila Custom Glass Design

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W.P. Foley II Praedictum Whiskey

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Gold Crush Rum Cocktail Co. Brand & Can Design

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Volūm Clear Protein Brand & Can Design

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Stintino Sparkling Water Brand & Can Design

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Espy House Spirits Brand, Label & Custom Bottle Design

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Paha Cider Co. Brand & Can Design

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Dappled Tonic Water Brand & Can Design

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Tekiah Spirits Brand & Label Design

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Undammed Distilling Company Brand & Label Design

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Eboni Major & Dread River Collaboration Label

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Bitcoin Bourbon

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Garage Brewing

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Fizz Magazine

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Killer Coffee

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Country Woodland Roots Band Playing Cards

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Hop Dash Board Game

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Aubrey Beardsley Boutique Hotel

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Strange Fragments Alphabet Book

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