LOGO DESIGN | BRANDING | PACKAGING DESIGN
This distillery in Billings, Montana produces spirits in tribute to the Yellowstone River which, at 692 miles long, is the last major undammed river in the lower 48 states. The letterforms of the logo flow together in beautiful ligatures, and the movement of a river is emphasized with the wave-like shapes beneath the letters. The eagle icon is formed from a single flowing line.
A portion of every liquor sale goes toward Yellowstone River conservation. To communicate this message, I created a badge featuring a stylized representation of the iconic Lower Falls framed in a “U” shape.
CLIENT: Undammed Distilling Company, Billings, MT
ART DIRECTION: Dave Bourne, IGNITE Beverage Branding
ADDITIONAL CREDITS: Branding & Label Design: Janelle Hammerstrom; Quote from Wendell Berry used with permission